modern hotel room with complimentary breakfast

Close the Gap

and Improve Hotel

Program Results




GBTA and RoomIt by CWT partnered to get a better understanding of what travel buyers and business travelers want and need from their hotel programs.

While travel buyers aim to reduce costs, increase policy compliance and improve traveler satisfaction, they can struggle to achieve those goals due to gaps between hotel policy and traveler behavior.

View the infographic now to identify the traveler behaviors that could keep you from achieving your objectives.

Complete the form to read the full Executive Summary with deeper insights, including travel buyer hotel program benchmark data in the US and Europe.



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