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GBTA Business Traveler Sentiment Index™




Understand the Factors that Influence Business Traveler Satisfaction

Travel buyers have prioritized business traveler satisfaction in recent years. It’s working.

Today, 86% of global travelers surveyed by GBTA and RoomIt by CWT are satisfied with their overall business travel experiences.

While satisfied, they do experience frustrations and mishaps on the road.  Stress and health can also be issues.

This survey will help travel buyers and hoteliers understand:

  • What drives satisfaction when traveling and how can you ensure your policy or property addresses employee needs

  • What stresses or frustrates travelers on the road and how can you help

  • What steps to take to improve health and wellness

  • What differences exist among regions


You can view the top findings of the GBTA Business Traveler Sentiment Index™ in this infographic, or download the full report for a complete insight into what drives traveler satisfaction.




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